JIL SIYAHA – Designing a Digital Gateway to Algeria’s Hidden Gems

So excited to share some shots from a project that’s been incredibly inspiring to work on: JIL SIYAHA.

This isn’t just another travel website. It’s a digital platform for a major sustainable tourism initiative in Algeria, designed to showcase four breathtakingly diverse routes—from the olive groves of Tlemcen to the Saharan oases of Djanet—while empowering local youth and communities.

The Design Challenge: My main challenge was to create a single, cohesive digital experience that could do justice to the immense diversity of Algeria. How do you design a journey that feels both epic and easy to plan? How do you inspire wanderlust while providing practical, at-a-glance information for serious travelers?

My Process & AI Co-pilot: I opted for a clean, modern, and content-forward design that lets the stunning photography of Algeria do the talking. The UI is built on a clear, component-based system, using intuitive iconography to make complex planning sections feel simple and approachable.

To accelerate the process, I brought an AI co-pilot, Gemini, into my workflow. It was a game-changer. I used it for rapid brainstorming, structuring complex content like the detailed 10-stage itineraries, and generating comprehensive FAQs. This allowed me to move faster and focus my energy on the creative and strategic parts of the design process. It was less like using a tool and more like collaborating with a junior strategist!

What you’re seeing: The shots showcase the final design for key pages, including the immersive route itineraries, the icon-driven “Plan Your Trip” section, and the detailed accommodation pages. The goal was to make every click feel like a step closer to an unforgettable adventure.

This project is all about connection—connecting travelers to authentic experiences, and connecting a new generation to opportunities in tourism. It was a privilege to help bring that vision to life through design.

💬 Need a clean, smart, and brutally simple app like this? Whether it’s mobile or web, I design experiences that just work — no fluff, no confusion. Let’s make your next product something users actually enjoy using.

👉 Hit me up — your idea deserves good design.