iReport: Philip Morris Algeria Field Reporting Tool

Transforming paper-based field reporting into a GPS-verified digital workflow.

Key Features

• GPS‑locked reporting to prevent falsified entries
• Step-by-step flow replacing error-prone forms
• Mandatory photo & planogram capture
• Real-time dashboard for sales + management

Design Highlights

• Optimized for iPad use in bright field conditions
• Simplified 20+ fields into a clean, fast UI
• Works offline, built mobile-first
• Delivered MVP in 3 months, full version in 8

Results: – 50% ↓ fraud, 40% ↑ speed, 30% ↑ engagement

Tools: Sketch

Want the full story? Read the case study for behind-the-scenes insights and UX decisions.