I’m Ilyes, a Senior Product Designer.
I’m the Product Design Lead at Pavlok. I’ve helped companies grow daily active users by 35%, boost app ratings from 3.2 to 4.8, and reduce user drop-off by 28% — all through thoughtful, data-informed design and AI-powered product thinking.
With user-centered approach, the goals was to bridge the gap between global UX patterns and local market realities.
How I transformed a paper-based system plagued by falsified data into a trusted field reporting system for Philip Morris.
How I designed a mobile app for the International Book Fair of Algiers under two weeks deadline.
Redesigning Pavlok’s Wearable Experience for Behavioral Change
Reimagining Pavlok’s full digital experience, from mobile to web, and turn it into something users loved to use daily.
My Creative Arsenal
The tools and platforms I rely on to craft seamless, impactful, and AI-enhanced user experiences.
key Achievements
Every project I work on is driven by measurable outcomes. Here are some highlights from my recent work that demonstrate the real-world impact of thoughtful, AI-enhanced design.
Projects & Teams I’ve Worked With
Certifications
Recognized credentials validating my expertise across design, UX, and emerging tech.
What Teammates Say
LinkedIn recommendations from developers, PMs, and cross-functional partners
Let's Connect
Feel free to reach out for collaborations or just a friendly hello 
